Earlier, people used to have selected shops where they will go again and again to buy a product. This applies to any product from a garment to any electronic items. These shops are visited again and again as they give the best service to their customers along with providing best quality in the products they sell. This helps in increasing the reputation of the shop and people will slowly start talking more and more about the shop. As the word of mouth passes on more number of people will start visiting the store. Such stores are well known in every region and have a great tradition. This happens very often with the stores that sell sarees. Any person can choose to Buy linen sarees from one such store. When the reputation of a store is taken into account, there are also online stores which have the same quality. This is easily known to the customers because the people who have previously purchased a product from the store can give their valuable review and anyone who know how to use the internet can read them. Accumulating such positive review will definitely increase the popularity of the online store and people will start trusting the store even more.